Entertainment giant, Imagicaaworld Entertainment Limited, has officially handed over its public relations and communication duties to SGA PR. This move marks a major shift, as the agency moves from just handling investor relations to managing the company’s entire brand image.
Under this new agreement, SGA PR will oversee communications for the Malpani Group’s diverse portfolio. This includes popular destinations like Imagicaa, Aqua Imagicaa, Wet'n Joy, and the Sai Teerth Theme Park. The agency is now responsible for crafting the brand’s narrative across the travel, leisure, and lifestyle sectors.
Dhimant Bakshi, the CEO of Imagicaaworld, expressed confidence in the partnership. He noted that the agency’s ability to use deep research and industry insights will help the brand connect more effectively with families and travelers across the globe. He described the collaboration as a strategic move designed for long-term growth.
On the other side, Rahul Jain, who leads SGA PR, highlighted the importance of this expanded role. He stated that the goal is to do more than just get media attention. Instead, the firm aims to create a lasting impact that shapes how people experience leisure and family entertainment in India.
Source: socialsamosa.com
